Did Benetton take it too far?
This current campaign shows the world’s leader in photoshopped lip locks. The Unhate campaign depicts Pres. Obama kissing Hugo Chavez and the Pope kissing Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar Mosque in Cairo.
Obviously, the Vatican is up in arms, however Benetton shows no sign of removing the ads. According to the New York Daily News, Benetton apologized, but has no plans to alter the campaign.
“We are sorry that the use of an image of the pontiff and the imam should have offended the sensibilities of the faithful in this way,” the company said in a statement.
